You’ve probably heard of this little thing called SnapChat. It’s the newest social network to take over our phones.
Its instantaneous and temporary nature seems to have caught the hearts of pre-teens and teens alike, while leaving their adult counterparts scratching our heads in confusion. I’ll admit, the first couple of times using SnapChat were rough. I tried to send meaningful snaps to friends and respond with heartfelt chats when they sent me their snaps – but I quickly learned that’s not really what SnapChat is about. It’s the filters! My snaps quickly turned to what all snaps turn to – funny pictures of me and my friends, fiancé, and pets using the random filters created by the folks at SC. And now even businesses, such as Taco Bell, Burger King, L’Oreal, and Coca-Cola, are getting in on the fun.
But is it worth it for smaller businesses and non-profits to get in on the action?
My simple answer is: yes, if there is a younger demographic you are trying to reach. To help you get a better understanding of your potential reach, let’s take a look at two of our SnapChat campaigns and how much they were used.