Let’s set the tone:
You’ve set your church up with a MailChimp account. Your regular email newsletters are a hit with your congregants. They’re talking about it on Sundays before church! Forwarding it to friends! Sharing it on Facebook! All is well in your email world. Then, suddenly, your success with the account lends your smaller church campuses, or even your ministries, to want a part of the action. It seems easy enough, but then the horror looms before you:
Making a new list for each campus is going to up the pricing threshold. You realize that some of your members will be on two, three, or even more of your lists. Instead of paying for them once, you’ll be paying for them multiple times. What are you going to do?
Enter: MailChimp Groups.
MailChimp groups will allow you to organize members into one list but separate groups. You can then choose to email all of them or just members of a specific group. Here’s how to utilize this feature: