You’ve probably heard that your Facebook Page should focus on community and engagement, not announcements.
It’s harder than it seems, though. If you’re an event-driven church, you may feel yourself pigeonholed into merely sharing events and posts highlighting your next chili cook-off. You may be pressured into sharing specific ministry’s announcements because the leaders see social outlets as nothing more than a digital bulletin board. You may even feel lost as to what constitutes as “community” and “engagement.”
It’s okay. You haven’t done anything wrong. These feelings and actions of others are completely normal. It’s easy to run a Facebook page as a bulletin board. It’s much, much harder to run it as a digital manifestation of your church. The transition from digital bulletin board to digital ministry is a long one, but so worth it. Here are three ideas you can implement in your social strategy to begin the transition process: