I like to think of myself as The Stig (BBC’s Top Gear) when I sit behind my computer and respond to a barrage of social media comments, questions, and messages for the church. I’ve even considered purchasing a lookalike helmet and walking around church events with it, if only for my own personal amusement.
If you don’t know who The Stig is, let me enlighten you. The Stig helps set lap times for test cars on “Top Gear,” as well as appears in a variety of other fun cameos. He never takes off his white driving suit or helmet, thereby staying completely anonymous – even to the celebrities who meet him. (There is one caveat, of course – The Stig was unmasked and subsequently replaced during one season of “Top Gear” – but that’s a different story.)
That’s the magic of “The Stig” – he’s everyone, and no one. Without his suit, you’d never know if he was sitting next to you. With his suit, you automatically connect him with “Top Gear.” He’s part of the brand.
I like to pretend I’m The Stig of our church social networks.
So, I like to pretend I’m The Stig of our church social networks. I put on my metaphorical white driving suit and helmet, wrap myself in a comfy blanket, and sit down for a day filled with social planning and responses. I’m everyone at the church, but no one at the church. When I’m managing our social networks, I am the church.
Not just a rough day. One of those sit-down-and-cry-about-it days. One of those days where you try to do good and nothing (directly) comes of it.
The backlog of phone calls and emails from the holiday weekend was bearable. I probably could have dealt with my neighbor’s dog eating a hole in my fence. I certainly could have dealt, without crying, with my Burger King order coming out as chicken nuggets instead of the chicken fries I wanted. None of this is what truly wrung my spirit around like a wet rag that needed to dry out.
When all is said and done, what truly was my downfall this day was what is also one of my strengths: empathy.
Make no judgments where you have no compassion. - Ann McCaffrey